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Thus, it is not surprising that shy people are more likely to look for romance on dating sites (Scharlott & Christ, 1995; Ward & Tracey, 2004). As discussed, one benefit of online dating sites is access to hundreds, even thousands of potential mates—but having all those options is not always a great thing.A large body of literature on decision-making shows that, in general, when we have choice (Schwartz, 2004).Across the board, online dating sites see a huge boost in action between New Year's Eve and Valentine's Day. There's an obvious seasonal sentimentality that takes over during that time, and its natural manifestation in the techno-obsessed 21 century is online dating.Although the exact reason is unclear, we can easily speculate.The new year is a time for a fresh start, for new goals, for making positive changes.

The Washington Post reports that researchers have also observed a post-holiday spike in searches for porn, and that “a 2012 study by Facebook’s data team found that people are far more likely to change their relationship status in January or February than they are at any other time of year.” And lest you think this is merely an online phenomenon, a study also found that “the holiday season tends to see a jump in both condom sales and conceptions.” So what are you waiting for? Having no choices can lead to misery, but too many options can overwhelm and lead you to worry that you’ve chosen wrong.You can feel confident in your decision about which car to buy when there are only three under consideration, but if there are hundreds, you’ll constantly second-guess yourself and wonder if you could have done better. Online dating is there for you all year round, but there's one window of time each year that's more active than any other.In 2014, its most trafficked time was the Sunday after New Year's.

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