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The site used to have a highly active journal/blogging community as well.
Journals are not available to new members and the feature is now "retired." Members have the option of saving favorite user profiles, which display the favorited person's responses to questions and profile updates on the member's front page.
The popularity of Spark Match took off and it was launched as its own site, later renamed Ok Cupid.
The current Ok Cupid Dating Persona Test is still largely identical, in question and text blurb content and order, to the original Match Test.
When answering a question, a user indicates his or her own answer, the answers he or she would accept from partners, and the level of importance he or she places on the question. Ok Cupid describes in detail the algorithm used to calculate match percentages.
Assuming a user is a paid user ("A-List"), the site notifies a user if someone likes that user.
Sign up today to browse the FREE personal ads of available Texas singles, and hook up online using our completely free Rainbow online dating service! Among other things, The featured a number of humorous self-quizzes and personality tests, including the four-variable Myers-Briggs style Match Test.Spark Match debuted as a beta experiment of allowing registered users who had taken the Match Test to search for and contact each other based on their Match Test types.Users who receive high ratings may be notified by email that they are in the "top half of Ok Cupid's most attractive users" and "will now see more attractive people in [their] match results".The email also reads "And, no, we didn't just send this email to everyone on Ok Cupid.