Dating firms

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Other firms may handle more deals, but no one brings the brains like Kekst, whose finesse with fiendishly complex deals continues to reel in massive assignments.This year alone saw Dupont’s “merger of equals” with Dow, Dell’s historic acquisition of EMC and YUM Brands’ exit from China.Moving from its old dungeon-like offices into tech startup-style digs have also helped boost the mood, as have big wins by its in house content studio.H K’s unique selling proposition continues to be thought leadership; they may not sound sexy, but the firm’s proprietary platforms for reputation monitoring, influencer identification and reaction analysis set industry standards.Momentum, ambition and the guts to back it up make HL Group our agency of the year.

Hotels, its original client base, still bed down with M18 in droves.Its digital arm set off sparks for clients as wide-ranging as L’Oreal, Taraji P. Its DKC/O M entertainment division reps Andrew Lloyd Webber, Second City and hot Broadway tickets like Naomi Campbell to ex-California first lady Maria Shriver to agitpop screamers Prophets of Rage.It’s not all about celebs: the Brands division sprinkles stardust on clients like Pepsi, Activision and Samsung, who seriously needs it.And VOWEL, the agency’s digital influencers arm, has been killing it on social for clients like Audi—its amplification of a story around Audi’s rescue of a desert-stranded couple was genius. And a landmark strategic alliance with Germany’s Hering Schuppener vastly expanded Finsbury’s global reach.Shari Redstone kicked ass in the Viacom wars, and Finsbury had her back through it all. (former Sony Pictures PR head Charlie Sipkins) and D. starring Ryan Gosling and Emma Stone going for the gold.

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