Dan ariely on dating sites

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Last year online coupon company Groupon hosted the world’s largest speed-dating event, with 414 attendees crammed into a restaurant in Chicago.Start-up companies now meet with investors, pregnant couples interact with doulas, and homeless dogs court potential owners, all using the speed-dating format.

The team tracked what matches were made, and how those varied according to race, intelligence, success, and other variables.

It's hard to know where one begins and the other ends, but Kamenica says the two aren't totally separate.

On the issue of whether racial preferences in dating will dissolve over time, he says, "One would hope!

Looking at the behavior of 22,000 people who used a dating website in 2003, Hitsch and his colleagues also found that most people not only preferred their own race, but women exhibited stronger same-race preferences than men.

How and whether racial preferences are related to racial bias is tough.

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